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Featured articles

First impressions, a domino effect
Business identity, more than a name
Quality, the key to building your reputation
Networking your way to success
Prospecting: The Search for Customers
Getting Through A Seasonal Slump
5 Easy Steps to Successful Marketing
Minding your Business from the Inside
Create a Niche Market for Your Business
How to Manage Business Transitions
The Holiday Season is a Ripe Time to Market
Success is in the Details: A quick guide to planning a small business
Chamber Membership Benefits Community and Business
Recession Offers Opportunities for Entrepreneurs and Consumers
City of Leander Forges Bright Future
2009 Business Success Starts Now
Marketing the US Economic Crisis
'All Aboard' the Leander Red Line
The Power of Direct Marketin
Protecting Cash Flow, the Ins and Outs

The Flow of Money, Explained (Part 1)

The Flow of Money, Explained (Part 2)

The Flow of Money, Your Role (Part 3)

Buy Local, Plant More Seeds to Grow

Driving Economic Development in Leander

 

The Flow of Money, Your Role (Part 3)

The first two parts of our series defined and explained the “Flow of Money.”
In conclusion, let’s discuss what residents can do to improve the community’s
multiplier affect. It is pretty straight-forward really, BUY LOCAL!

Think Leander first when it comes to products and services needed. If
residents can see the value of their purchasing power locally this makes a
huge difference. Purchasing goods and services locally can inhibit the leakage
of dollars to other communities. This in turn generates sales tax that enables
City services to be delivered at an increasingly higher level. In addition, the
intangible ‘sense of place’ is created because residents support local business-
es thus creating a community. We get to know our neighbors and merchants
because we serve each other more often. Our shop local efforts insure shorter
drive times, less impact on transportation resources, more participation in
local activities and increased opportunities to get to know each other.

Another byproduct of local shopping is the potential to grow business.
Leander is an entrepreneurial community. Our agricultural and mining history
with ‘cedar choppers’ and ‘stone masons’ along with farming and railroad
jobs forged a strong, independent streak. There is an inherent self-reliance
amongst old and new residents. However, even our history is based upon
people helping each other where they can. Did you know approximately 230
business people form the economic ‘backbone’ of the community? The City’s data base includes nearly 100 entrepreneurs and small business owners from the Leander Business Circle and 130 Primary Employers and Service business contacts.

The combined efforts of their virtual, home-based and brick and mortar businesses to bring new money to Leander and distribute this wealth throughout the City is critical.

Leander has a population of almost 30,000 residents living in about 11,000 residence. Within this population there are approximately 17,000 employees in Leander. On average the per capita income (each man, woman and child) earns just over $22,800.

Please indulge this simple example on the affect each resident can have on
the development of a sustainable community through buying local first. Le-
ander residents generate just over $684 million in annual income. If ten per-
cent of this income was spent locally and one-percent sales tax was applied
to it, this will generate more than $706,000 annually. Examples of municipal
services this revenue can be utilized for include:

• Issue as much as $10 million in bonds
• Purchase almost 12 police cruisers
• Buy a new fire engine
• Employ up to ten police or fire personnel

These are just a few examples of what effect residents have when products
and services are purchased locally.

Buying local affects a community in three ways: fosters a sense of place;
reinforces entrepreneurism; and inhibits leakage to enhance the multiplier ef-
fect. Please consider Leander first in your family when you look for products
or services to buy. Your contribution to the community is greatly appreciated.

 
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Business Resources
Williamson County Clerk's Office
Small Business Development Center
Service Corps of Retired Execcutives
For comments, questions or submissions contact one of the following sponsors:

Kirk D. Clennan, CEcD
Dir., Economic Development City of Leander
512-528-2852
kirk@ci.leander.tx.us

Mary E. Bradshaw
Executive Director Greater Leander Chamber of Commerce
512-259-1907
contactus@leandercc.org

Grabrielle Melisende
Editorial & Art Direction
512-260-7886

Elisabet Mateos
Web Design Hosting and Promotion
512-736-2557

Need more information? email to:
info@leanderbusinesscircle.com


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